DISQUS

SIMS Agency: Google Adwords - Tweaking All the Way to the Bank

  • stephanie · 1 year ago
    awesome article Simon! i have noticed the changes and so far i like them!
  • Simon Ashton · 1 year ago
    Thanks! I'm glad to hear you're liking them - anything in particular that's improved for you?
  • Steve Baker (CustardMite) · 1 year ago
    I had a similar issue to your $25 concern, where there were only a few advertisers, and my "required bid to appear on page 1" was much higher than my previous bid (and minimum bid). Since Google said that in these circumstances, the two should be similar, I raised it with them, and they've passed it on to the techies at Mountain View.

    Sounds like a glitch - my advert still appeared with my previous bid (as yours appears to be).

    I am concerned that these new "page 1 bids" will encourage people on page 2 to increase their bids, which will lead to click-cost inflation for everyone, but time will tell on that...
  • Marcus · 11 months ago
    Simon, you hit the nail on the head. Whatever they can do to make more money is ultimately what will win out. They know they stole a lot of business from their competitors by rewarding quality. You better believe they are measuring this change to see if it brings more revenue. If it does they will continue. If not they will change their strategy in favor of what brings them a better ROI. I appreciate you article and look forward to more of the same.
  • Marcus · 11 months ago
    Simon, you hit the nail on the head. Whatever they can do to make more money is ultimately what will win out. They know they stole a lot of business from their competitors by rewarding quality. You better believe they are measuring this change to see if it brings more revenue. If it does they will continue. If not they will change their strategy in favor of what brings them a better ROI. I appreciate your article and look forward to more of the same.
  • Marcus · 11 months ago
    Sorry for the dupe...technical error.
  • copynprofit review · 9 months ago
    google adwords just get more and more confusing aaaa