SIMS Agency - Latest Comments in How to Blow $100,000 on Word of Mouth Advertising

Re: How to Blow $100,000 on Word of Mouth Advertising

davidsim — Thu, 28 Aug 2008 06:19:27 -0000

Thanks for using the VisitAviemore.com example, which we at 4tm-services.com helped to create. Your New Zealand example is spot on too and was a source of inspiration to us.

I promise VisitAviemore didn't cost anything like $100,000, but the feedback has been excellent. Visitors don't want to read marketing hype, they just want to get information fast. So we provide the core information on facilities, accommodation and things to do; visitors - through their blogs, YouTube videos and TripAdvisor provide their own ideas and take on what's great (and what's not) in the area.

It's been a fun project!

Re: How to Blow $100,000 on Word of Mouth Advertising

simonash — Wed, 27 Aug 2008 23:05:48 -0000

You're right, Jan. My apologies. I'm British, and as we keep rejecting the Euro, I forget!

That should read, "their hard-earned Euros..." - thanks!

Re: How to Blow $100,000 on Word of Mouth Advertising

jan — Wed, 27 Aug 2008 22:42:57 -0000

just a short update that germans use the euro since a couple of years now.

Re: How to Blow $100,000 on Word of Mouth Advertising

simonash — Tue, 26 Aug 2008 22:16:56 -0000

Thanks Lyn. It really is frustrating, isn't it?

We should get them to give *us* a grant - I'd bet we could get 10x more visitors to come for $25k than this will bring!

Re: How to Blow $100,000 on Word of Mouth Advertising

Lyn Mettler — Tue, 26 Aug 2008 21:16:15 -0000

Great post Simon! If only we could convince the world to listen, we'd save them a lot of cash and get them much better results.